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Paid Advertising

TikTok Ads Management

TikTok has more than a billion monthly active users — and your competitors probably aren't advertising there yet. We build campaigns that reach your audience where they spend the most time.

$699/mo+ ad spend

What's included every month

  • Campaign setup (TopView, In-Feed Ads, or Spark Ads based on your goal)
  • Monthly TikTok Ads performance report (views, CTR, CPL, conversion rate)
  • Ad creative brief + copy — 2 variants per month sent for approval
  • Weekly performance monitoring and budget pacing
  • Spark Ads setup to boost organic content that's already performing
Ad spend note: Management fee only. Ad spend is billed directly to your TikTok Ads account — you set the budget and control it.

How it works

  1. 1

    We set up your TikTok Ads account and pixel

    If you don't have an account, we set one up. Pixel installation happens first so conversion tracking is in place before we spend.

  2. 2

    Creative briefs go to you or your team

    TikTok requires native-feeling video content — we write scripts and briefs; you or your team shoots the content (or we can source creators for an additional fee).

  3. 3

    Campaigns launch with audience testing

    We run multiple audience segments against the same creative to find what converts — broad, interest-based, and lookalike audiences.

  4. 4

    Weekly monitoring keeps performance tight

    Ad fatigue on TikTok happens faster than other platforms. We rotate creative frequently and monitor CPMs weekly.

Who this is for

Great fit if...

  • Consumer brands targeting Gen Z and millennial audiences
  • Visual products or services (food, beauty, fitness, home, entertainment)
  • Businesses with strong organic TikTok presence looking to amplify with paid

Not the right fit if...

  • B2B companies — TikTok's audience skews young and consumer-focused
  • Businesses without video content or willingness to create it — TikTok Ads require video

Expected results

30 days

Pixel installed, first campaigns live. Initial data on audience response and creative performance.

60 days

Best-performing audiences identified. Creative rotation established. CPL trend clear.

90 days

Retargeting audiences built. Winning creative scaled. Cost per conversion typically improving from initial benchmarks.

Results vary based on market competitiveness, website quality, and starting position.

Pairs well with

Frequently asked questions

Do I need to make TikTok videos?
Yes — TikTok Ads require video. We write scripts and creative briefs; you or your team records the content. For brands without in-house video capability, we can connect you with UGC creators at an additional cost.
What's the minimum ad spend?
TikTok requires a minimum campaign budget of $50/day. We recommend $1,000–$1,500/mo in ad spend to generate meaningful data for optimization.
Is TikTok good for local businesses?
It depends on your audience. Restaurant, fitness, beauty, and service businesses with younger demographics have seen strong results. Niche B2B or professional services — less so. We'll be honest with you about whether TikTok fits your market.
What's a Spark Ad?
A Spark Ad lets you turn an existing organic TikTok post (yours or a creator's) into a paid ad — it looks native and tends to perform better than traditional ad placements.

Ready to get started?

$699/mo — cancel anytime