Project

Analytics & Tracking Setup

If you don't know which marketing is generating leads, you're guessing. We set up GA4, Google Tag Manager, and conversion tracking so you have real data to make real decisions.

See what's included ↓

What’s included

✓Google Analytics 4 (GA4) property setup and configuration
✓Google Tag Manager container setup with all key tags and triggers
✓Conversion tracking: form submissions, phone clicks, purchases, key events
✓Custom GA4 dashboard configured to show your most important metrics
✓Verification report showing all events firing correctly

How it works

1
Audit your current tracking setup
We check what's installed, what's broken, and what's missing. Many businesses have GA installed but nothing is actually being tracked accurately.
2
GTM container setup
Google Tag Manager goes in first — it's the container that holds all your other tags. This lets us deploy and update tracking without touching site code every time.
3
Conversion events configured
We define and implement every meaningful conversion on your site: form submissions, phone number clicks, button clicks, purchase completions, file downloads.
4
GA4 dashboard and reporting configured
We set up a GA4 dashboard showing your traffic sources, conversion rates by channel, and the data you actually care about — not the default GA4 view which shows you everything and nothing.

Who this is for

Great fit if...

✓ Businesses spending on paid ads who don't know which ads are generating leads
✓ Companies whose GA tracking is broken, outdated (Universal Analytics), or never properly set up
✓ Businesses that want to make data-driven marketing decisions

Not the right fit if...

✕ Businesses with no website or no digital marketing spend — analytics is most valuable when you have traffic and ad spend to optimize
✕ Companies using specialized platforms with proprietary analytics (some e-commerce platforms have built-in analytics that meet all their needs)

Expected results

30 days

GTM installed, GA4 configured, all conversion events firing correctly. Verification report delivered.

60 days

First 30 days of clean data accumulated. Dashboard showing meaningful patterns in traffic and conversions.

90 days

Full dataset available for optimization decisions. You can now confidently attribute leads to specific marketing channels.

Results vary based on market competitiveness, website quality, and starting position.

Pairs well with

Google Ads Management

Expert campaign management that gets more clicks, calls, and conversions from your ad spend.

Search Engine Optimization

Technical, local, and content SEO that improves your rankings over time.

Web Design

A professional 5-page website for your local business — built to convert.

Frequently asked questions

Do I need both Google Analytics and Google Tag Manager?↓

Yes — GTM is the delivery mechanism; GA4 is the data destination. GTM makes it much easier to add, update, and manage tracking without touching site code every time. We set up both.

Can you migrate my data from Universal Analytics to GA4?↓

UA data can't be migrated to GA4 (different data models). We can configure GA4 to collect going forward and set up historical UA reports in Google Data Studio if you need to reference old data.

Do you set up e-commerce tracking?↓

Yes — Shopify, WooCommerce, and most major e-commerce platforms can be fully tracked through GTM. We'll scope it specifically for your platform.

What if I already have GA4 installed?↓

We audit it first. Most GA4 installs are incomplete — missing conversion events, incorrect configuration, or duplicated data from old UA snippets left in. We clean it up and fill the gaps.

Ready to get started?

Tell us about your business and we'll come back with a quote — usually within 24 hours.